The pictures are the output.
The direction is the work.

Motti Tal directs AI — precise prompts, characters that stay themselves, complete visual worlds. Six rooms. In each one, you do the looking.

Hana seated in an armchair, Michael standing behind her — black-and-white, 1950s Jerusalem
Hana & Michael Gonen · “My Michael” · no camera was present
The clay farmer with his pitchfork by the barn #01 The Clay Farmer Miryam and Yoram in a field of lupines — inside the projected slide #02 The Slide Archive Backlit rusted rocking horse in an empty playground #03 What Remains Hana in a half-open doorway, black-and-white #04 My Michael Julia with the red sash leaning out of a decaying window #05 1984

#01

The Direction Room

Every model hands you a first draft. The work is getting from it to the last frame. At every step here something is wrong — find it, and watch the prompt grow until the image is the one I wanted.

Stage 1 of 6: a generic smooth 3D farmer on a grey backdrop

What's wrong with this image?

#02

The Projection Room

An invented family — Yoram, Miryam and their children — remembered through a carousel of forty-year-old slides that never existed. One fixed prompt shell manufactures the medium; only the scene inside the projection changes. Advance the carousel yourself and watch the same faces hold, frame after frame.

Miryam and Yoram sitting in a hillside field of lupines Yoram alone Miryam in a poppy field holding a bouquet Yoram seated in the yard, Eyal and a child behind him Eyal talking with a friend on a 1980s New York sidewalk Eyal, another frame Alona at a bright window, the room falling into shadow Alona, another frame Miryam, another frame Yoram and Miryam with Eyal A travel slide Niagara Falls from the railing, aged Kodachrome A snow-capped mountain rising above clouds at dusk

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Square format photograph. The frame is mostly dark, almost black… a sharply focused 4:3 slide projection appears as a glowing rectangle… Authentic 40-year-old Kodachrome aging, warm yellow-orange cast, subtle magenta shift, natural analog film grain.
Inside the projection: [the only part that changes]

#03

What Remains

A remembrance series built on absence: no people, no archives — only the objects that stay behind. My own reference photos of Israeli textures, one strict visual system, and a hard edit. Scroll — the deck deals itself.

Backlit close-up of a rusted iron rocking horse in an empty Israeli playground
Weathered bench with peeling paint against a Jerusalem stone wall
Three white plastic chairs under the concrete pilotis of an Israeli apartment building
A single lamp glowing behind a barred window in a Jerusalem stone facade
An empty concrete balcony with a rusted railing and closed grey shutters

1 / 5 · scroll

Extreme close-up of the face of a large rusted iron rocking horse in an Israeli playground — the sun positioned directly behind the horse's head creating a strong halo of light around its silhouette, lens flare bleeding into the frame… Analog film photography style with visible grain, heavy contrast, dramatic and quietly haunting mood.

The cutting room

Direction is also what you say no to. The series started from my own photographs and lost most of its frames on the way.

Reference photo of rusted white shutters on a raw Israeli concrete-block wall
reference — my own photo
Alternative rocking-horse frame that was cut from the series
cut
Alternative bench frame that was cut from the series
cut

#04

My Michael

Amos Oz · 1950s Jerusalem · conversational direction

Grey, closed-in Jerusalem. No prompt files — the book was read together with the model, and every frame was directed in conversation, like talking to a set photographer on location in 1958.

Hana Gonen standing in a half-open doorway, black-and-white, 1950s Jerusalem

me › That's exactly the style I want. Intimate photography on a small film camera — grainy black-and-white, low contrast, slightly overexposed. The whole atmosphere is the 1950s.

hover / tap the frame — the direction that made it appears

Close portrait of Hana, exhausted eyes, against the dark hallway Michael's rough hands around a small glass of black coffee Hana's clasped hands over a grey wool skirt, in the doorway Michael sipping black coffee at the kitchen table, tiled wall behind him Hana eating an apple at the kitchen window while Michael bends into the refrigerator Hana seated in an armchair, Michael standing behind her

#05

1984

George Orwell · shot like film from the year 1984 · iterative extraction

One master frame with all four characters — then each one pulled out of it for their own portrait, the world growing scene by scene.

Winston, Julia and O'Brien in a decaying Soviet-era room with a rug on the wall

me › All four characters. Dystopian, like film photography from 1984 — heavy grain, high contrast, direct flash. An abandoned Soviet building, an ornamented rug on the wall. 50mm lens.
me › Now take the character on the right — a 4:5 portrait, the rug behind them.

hover / tap the frame — the direction that made it appears

Julia with the red sash, leaning out of a decaying window O'Brien in uniform, photographed with direct flash against the ornamented rug Winston with a bandaged leg beside a television of green code, a dog watching from the dark stairs Wall of old televisions showing static and a green pointing hand

Exit

Looking for someone to drive AI inside your team?

Prompts, agents, workflows — and the judgment to know when the frame is right.